A decentralized marketplace for trading shares in human social capital
PeopleStock is an experimental decentralized platform that enables users to buy and sell shares representing social capital in influential individuals. Using blockchain technology, an initial bonding phase for fundraising, and an automated market maker (AMM) liquidity pool for ongoing trading, PeopleStock creates a dynamic market where the value of a person's shares reflects community interest and engagement. This whitepaper outlines the platform's mechanics, fee structure, and tokenomics.
Each person on PeopleStock has exactly 1,000 shares that can be traded. Persons are typically linked to verified Twitter accounts, with the Twitter account owner having special privileges including fee earnings and withdrawal rights.
In addition to the 1,000 tradeable shares, each person has a separate 100-share pack reserve (see the Packs section below). It does not affect bonding or the liquidity pool.
The bonding phase is the initial fundraising period where the first 500 shares (out of 1,000 total) are sold at a fixed price. This phase serves three purposes: rewards early supporters, provides significant earnings to the verified profile owner, and seeds a liquidity pool for post-bonding trading.
During the bonding phase, the first 500 shares are available for purchase at a fixed price of 0.01 ETH (~$30 USD). Once all 500 shares are sold, the person automatically graduates to liquidity pool trading where the remaining 500 shares become available through an AMM.
92.5% of all bonding proceeds (~$13,900 or 4.625 ETH) are reserved to seed the liquidity pool with the remaining 500 shares after bonding completes
The verified Twitter account owner receives 5% of bonding proceeds (~$750 or 0.25 ETH)
The platform retains 2.5% (~$375 or 0.125 ETH) to support development and operations
Example: When bonding completes with 500 shares sold at 0.01 ETH each (5 ETH total), 4.625 ETH goes to the LP, 0.25 ETH to the creator, and 0.125 ETH to the platform.
A person automatically graduates from bonding when all 500 bonding shares are sold. Upon graduation, a liquidity pool is initialized with the remaining 500 shares and the LP seed funds (~$13,900 or 4.625 ETH). This creates an immediate market for buying and selling shares through an automated market maker.
After graduating from the bonding phase, shares trade through an automated market maker (AMM) liquidity pool. Rather than a standard constant-product pool, PeopleStock uses a weighted curve (ethReserve × shareReserve³ = k) that makes the price climb faster as shares are bought out of the pool — the spot price rises steeply as the share reserve shrinks, so demand is reflected more sharply than in a flat x·y=k pool. This ensures continuous liquidity and fair, algorithmic pricing for all participants.
Every liquidity pool transaction incurs a 5% fee split between the creator and platform:
The verified profile owner earns 3% of the trade amount on every LP transaction
Platform operations fee for facilitating trades
Example: If someone buys 50 shares for 0.5 ETH from the LP, they receive 0.475 ETH worth of shares after fees (95%), the creator receives 0.015 ETH (3%), and the platform receives 0.01 ETH (2%).
Verified Twitter account owners earn fees from trading activity on their shares. These earnings accumulate in a smart contract and can be withdrawn at any time.
Earn 5% of all bonding proceeds (~$750 from $15,000 raised)
Earn 3% fee on every liquidity pool trade
Continuous passive income as long as your shares are being traded
Packs are a gamified way to acquire shares of multiple creators at once. Instead of buying a single person on the bonding curve or AMM, you buy a sealed pack for a fixed price and receive a random assortment of shares — with a chance at scarce, high-profile creators. Every share you pull is a real, tradeable share: it lands in your wallet and can be sold into that person's liquidity pool after graduation, just like any other holding.
Packs do not touch the 1,000-share trading economy. Each person has an additional 100 shares minted on top and held in a dedicated pack reserve — so a person's effective total supply is 1,100 shares (500 bonding + 500 AMM pool + 100 pack reserve). The reserve is finite: once a creator's 100 reserved shares have been handed out, they can no longer appear in packs.
A creator's rarity is derived from their X (Twitter) follower count. The larger the following, the rarer the creator — and the less likely they are to appear in a pack. There are six tiers:
Rarer pulls grant fewer shares but carry more prestige — e.g. a Common card might award 8–18 shares, while a Mythic card awards a single share of a mega-creator.
A pack costs a fixed 0.1 ETH and contains up to 5 cards, each a different registered creator drawn at random and weighted by rarity (rarer creators are pulled less often). The flow is pay-then-distribute:
The fixed pack price is intentionally set above the expected face value of the shares inside — the margin funds creators and the platform, and the upside is the chance of pulling a scarce Epic, Legendary, or Mythic creator.
90% of the pack price is split among the creators in that pack, prorated by how many of their shares you pulled. A creator's share accrues to them even before they've registered a wallet — claimable retroactively once they verify.
The remaining 10% (plus rounding dust) accrues to the platform. Creator earnings are withdrawable the same way as trading fees.
Activity on PeopleStock is rewarded. Every wallet earns points for trading, and these points are tracked on a public leaderboard. The leaderboard is the basis we intend to use to determine eligibility for potential future airdrops — rewarding the platform's most active participants.
The formula rewards both volume and breadth of activity, and may be refined over time. The live standings are on the Leaderboard page.
PeopleStock may introduce a token in the future and distribute it to the community via airdrop. If it does, the activity leaderboard is intended to be the primary input for eligibility and allocation — so the earlier and more you participate, the better positioned you may be. Any such airdrop would be announced separately with its own terms.
PeopleStock is built on Ethereum-compatible blockchain networks using Solidity smart contracts. The platform uses:
Profile information, trading history, and verification status are stored using a combination of:
Experimental Platform: PeopleStock is a social experiment and should be treated as such.
Financial Risk: You can lose all invested funds. Never invest more than you can afford to lose.
Not Financial Advice: This platform does not provide financial, investment, or legal advice.
Smart Contract Risk: Smart contracts may contain bugs or vulnerabilities despite best efforts.
Market Volatility: Share prices can fluctuate dramatically based on social sentiment and market dynamics.
No Guarantees: Past performance does not guarantee future results. There is no guarantee of liquidity or value.
For questions or feedback, please visit our Terms of Service or Risk Disclaimer.